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Get Insights Into Big Data, AI And ML Tools That You Can Use To Improve Your Business

The Analytics 4 seminar will help you demystify Big Data, artificial intelligence (AI), and machine learning(ML), how they are used, when to use them, and how you can apply them for your organization.

7
Speakers

6
Integrated
Topics

5
Information-
Packed Hours

2
Panel
Discussions

1
Amazing Networking Opportunity

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Can the voice of the customer be heard in Big Data, AI, and ML?

Is the customer still part of the equation?

Are Big Data, AI and ML tools only for large corporations or can SMEs and Not for Profit organizations use them as well?

Get the answers to these and other questions throughout the day from six integrated topics:

The Customer's Voice in Unstructured Data

Learn about unstructured and structured data, where to find it for your business, how to extract what's being said, how to code what your customer is saying using Quantitative Data Analysis, and how to use analytical knowledge tools and predictive analytics for better future business outcomes.

Marketing Data and The Customer Journey

Take a look at how marketing data from market analysis, competitive marketing analysis, and customer behaviour can be used to create awareness, develop perception, attract potential buyers, develop a relationship with them, and maintain that relationship beyond the initial purchase.

Financial Analytics and Business Growth

All organizations, big, small, startup and Not for Profit need to identify and manage key financial analytics in order to maintain customer relationships and stakeholder requirements.  Learn how to use predictive analytics to give you a financial road map to future success.

Healthcare from a
Customer's Point of View

Learn how data can be applied  to enable people to take control of their health and make health management simpler, more pleasant, and more outcome based with a health outcome relationship manager that leverages key patient data to improve interactions between physicians and patients.

Children Are Customers Too

How do you compete against cellphones and tablets, video games and deliver engaging learning programs for children.  Learn how to listen and understand the unique insights from a child's perspective and how to use analytics to build and deliver engaging and educational programs .

Data and Analytics of Not for Profit Organizations

Not for Profits are facing new challenges in a continually changing market.  Get a first hand view of how data analytics has been used to improve the human condition through a case study that highlights strategic approaches to impact evaluation, social return on investment and benchmarking.   

Presenters

Alan McCafferty

Alan McCafferty
CEO
The Strategic Consulting Group

Alan is a highly skilled and successful strategic consultant with more than 20 years of experience delivering pragmatic and results-based strategies and solutions at the senior level to startups and multi-national organizations.

Allan Summers

Allan Summers
Co-Lead Pastor
The Bridge

Allan Summers’ 25+ years of experience as a pastor provides a unique point of view and insights in how the voice of the customer can influence the structure and roll out of programs for children.

Joe Aragona
Brian Griffin

Joe Aragona
Creative Director, Senior Strategist Aragona Agency

With 25+ years in the field of marketing, public relations, and communication, Joe has worked as marketing and creative directors, senior strategist, media relations specialist, writer, editor and magazine publisher.

Brian Griffin
Senior Business Consultant
The Strategic Consulting Group

Brian is an industrious and highly personable financial consultant with more than 25 years of extensive and in-depth banking experience with startups, Not for Profits, and Fortune 500 organizations.

Rob Saric
Sean Wong

Rob Saric
Co-Founder
HWarp

As an accomplished entrepreneur, business owner, and senior software engineer with deep expertise, Rob has a successful track record identifying market opportunities and bringing early stage products to market.

Sean Wong
Executive Director
Ottawa Mission Foundation

For more than 20 years Sean has held executive leadership roles with national and local charitable organizations around the world.  Sean’s use of analytics has given those organizations highly effective tools and solutions.

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Lisa Landry

Lisa Landry
Children's Ministries Pastor
The Bridge

Lisa is a dynamic, entrepreneurial pastor focused on delivering, inspiring, and engaging programs.  Her experience at The Bridge provides her with a unique perspective on why children are customers too.

Cheryl Netterfield

Cherly Netterfield MD
Founder
POMMe-Health

Cheryl is passionate about improving the quality of life of all patients. After working for the Canadian Armed Forces as a physician for over 24 years, she is challenging the way healthcare providers communicate and collaborate.

Two Streams. One Information-Packed Session.

This information-packed day will be divided into two streams.

The morning will focus on how Big Data, AI and ML tools are implemented from the perspective of the customer.

The afternoon will present practical applications that have been adopted successfully by various organizations.

Time

Description

Format

8:30

Registration and Networking

 

9:00

Welcome, Analytics 1, 2 and 3 Review

Presentation

9:15

The Customer's Voice in Unstructured Data

Presentation

9:45

Marketing Data and the Customer Journey

Presentation

10:15

Morning Break (Refreshments will be provided)

 

10:30

Financial Analytics and Business Growth

Presentation

11:00

Panel Discussion: Tools and Services

Panel

11:30

Lunch and Networking (Lunch will be provided)

 

12:30

Welcome Back

 

12:45

Children are Customers Too

Interview

1:15

Healthcare From a Customer’s Point of View

Presentation

1:45

Data and Analytics for Not for Profit Organizations

Presentation

2:15

Panel Discussion: Practical Applications

Panel

2:45

Wrap up and Networking

 

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Location

The Bridge

285 Roger Neilson Way
Kanata, Ontario
K2T 1C4 Canada

the_bridgeanalytics_4_
Location
Line

Sponsors

Aragona
H Warp
The Bridge
PommeHeatlh
Foundation
Line
SCG

Strategy:

[stradə?jēe] noun

a plan of action or process designed to overcome challenges while achieving a major goal.

The Strategic Consulting Group with consultants in Ottawa and Toronto, we offer strategy, operation land analytics consulting services to help organizations clearly define their desired goals and how to reach them Our team provides strategic and practical solutions to help overcome a variety of business and market challenges with an integrated and insightful approach that leverages:

  • Predictive Analytics
  • Strategic Visual Harvesting
  • Cognitive Diversity

Analytics 4 is a the fourth in a series of annual seminars presented by The Strategic Consulting Group.  Each seminar is focused on providing practical and actionable information for participants by using real-world applications of data analytics that can improve the business of doing business.  All proceeds from the Analytics 4 seminar will be used for provide youth programs in Kanata.

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